Why Do Agencies & Ad Networks Need a Lead Qualification System

Date: 08 Feb, 2025
Why Do Agencies & Ad Networks Need a Lead Qualification System

Introduction

Agencies and ad networks operate in a performance-driven environment, where budgets depend on the quality of leads they generate. The better the lead quality, the higher the advertiser's trust & spending. However, many agencies struggle with:

Unverified leads from multiple sources
Low conversion rates due to poor-quality leads
Difficulty in tracking & optimizing lead sources
Managing publisher payments & deductions

🚀 This is where Hunt Dial changes the game – helping agencies qualify leads, improve quality, and increase advertiser budgets.


Why Agencies & Ad Networks Need Lead Qualification?

📈 1. Higher Lead Quality = Bigger Budgets from Advertisers

  • Advertisers spend more on networks that deliver high-quality, sales-ready leads.
  • Solution: Hunt Dial filters out low-intent leads, ensuring only high-quality leads are passed to advertisers.

🔗 2. Works with Multiple Lead Sources

  • Agencies & networks collect leads from various sources – Facebook Ads, Google Ads, affiliates, publishers, landing pages, and organic traffic.
  • Solution: Hunt Dial qualifies leads from all sources, allowing agencies to optimize which sources deliver the best quality.

💰 3. Charge a Premium for Verified & Sales-Ready Leads

  • Many networks struggle to prove lead quality and negotiate better payouts with advertisers.
  • Solution: With pre-qualified & high-intent leads, agencies can charge higher rates per lead.

📊 4. Data-Driven Optimization of Media Buying

  • Agencies often don’t know which publishers or ad creatives drive the best leads.
  • Solution: Hunt Dial provides detailed reports, helping agencies cut bad sources & scale winning ones.

🔍 5. Approval & Deduction Logs for Publisher Payments

  • Working with multiple publishers means handling lead approval & payments.
  • Solution: Hunt Dial’s call logs & lead verification reports help agencies track approved vs. rejected leads, making publisher payouts easier.

🤝 6. Automate Lead Handoff to Clients

  • Manually sharing leads with advertisers causes delays & inefficiencies.
  • Solution: Hunt Dial integrates with CRMs (Google Sheets, LeadSquare, etc.), ensuring advertisers get real-time verified leads.

How Hunt Dial Works for Agencies & Ad Networks?

Step 1: Agencies collect leads from different sources – Meta Ads, publishers, API, CSV uploads
Step 2: Hunt Dial qualifies leads via automated calls to verify intent & filter out cold leads
Step 3: Verified leads are categorized – Interested, Not Interested, Follow-up, Invalid
Step 4: Real-time reporting helps agencies analyze best-performing traffic sources
Step 5: Advertisers receive high-quality leads, increasing trust & budget allocation


Final Thoughts

For agencies and ad networks, lead quality is everything. The better the quality, the more advertisers spend, and the higher the revenue potential. Hunt Dial ensures agencies deliver premium, verified leads, improving client relationships and securing bigger budgets.

📢 Want to qualify your leads & maximize advertiser budgets? Try Hunt Dial today!

🔗 Start a Free Trial Now

Category: Agencies & Advertisers